Creating a culture of volunteerism within your company doesn’t just help others, it also helps your organization, new research finds. A study from Deloitte revealed that employers who encourage and promote volunteering boost morale, workplace atmosphere and brand perception. The research found that an overwhelming majority – 89 percent – of employees think organizations that sponsor volunteer activities offer a better overall working environment. In addition, 70 percent believe volunteer activities are more likely to boost staff morale than company-sponsored happy hours, with more than three-quarters saying volunteering is essential to employee well-being.
Nearly 70 percent of employees are not volunteering as much as they would like to, with nearly two-thirds of those saying part of the reason is because they aren’t able to dedicate any time during the day to volunteer. “Employers have an opportunity to build on their volunteerism programs by creating a culture that celebrates volunteering and empowers volunteers to be more active,” said Doug Marshall, managing director of corporate citizenship for Deloitte LLP, said in a statement. In addition to providing more opportunities to volunteer, employers can do a better job of making sure employees, especially younger ones, know the benefits of doing so.
Three-quarters of the millennials surveyed said they would volunteer more if they had a better understanding of the impact they were making, compared to 61 percent of those of all ages. Besides explaining the benefits to the community that come from volunteering, employers could do a better job of informing employees how helping others in need can have a positive impact on themselves. Although 80 percent of those who make hiring decisions believe active volunteers move into leadership roles more easily, only 18 percent of employees think volunteering can enhance their career opportunities. Additionally, just 36 percent think volunteering can help develop new skills. “As businesses continue to find new ways to retain and attract new talent, and establish a more purpose-driven and engaged workforce, they should consider how they can better incorporate volunteerism into their culture,” Marshall said. “It’s a potential solution from which businesses, professionals and communities can benefit, while supporting employees’ personal and career development, and boosting their sense of well-being.”